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| 11/5/2009 |
Insight Hybrid Vehicle Wins Japan Automotive Hall of Fame Car of the Year 2009-2010 |
TOKYO, Japan, October 29, 2009 - Honda Motor Co., Ltd. announced that the Committee of Japan Automotive Hall of Fame had awarded its Car of the Year 2009-2010 to the Insight hybrid vehicle. The NonProfit Organization cited the following three factors in conferring the award on the Insight:
| 1. |
The strategy of affordable pricing Honda used in marketing the hybrid Insight |
| 2. |
The Insight’s balance of driving performance and environmental performance |
| 3. |
The balance of performance and fuel economy at cruising and higher speeds offered by Integrated Motor Assist (IMA), Honda’s original hybrid system |
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Insight G (foreground), Insight LS (background) |
Designed to set the standard of compact cars for a new era, the Insight combines outstanding environmental performance based on Honda’s original hybrid system with a fun, responsive driving and an efficient, versatile packaging. In addition, pricing starts at an affordable ¥1,890,000.* Enthusiastically received by customers, in April 2009 the Insight became the first hybrid vehicle to achieve the status of the best-selling automobile among new vehicle registrations in Japan in a calendar month.
| * |
Manufacturer’s suggested retail price including consumption tax for the G-type |
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Order your accessories before
September 30, 2010 and
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